Elena Pozuelo

Bio:

Elena Pozuelo Andrés is a Strategic Partner Manager at Google Ad Manager, leading relationships with Spain’s top broadcasters and video partners. She is at the forefront of the industry’s shift toward the "future of TV," spearheading innovative projects in HbbTV and Connected TV (CTV). Elena focuses on bridging the gap between traditional broadcasting and digital innovation, helping partners unlock new revenue streams through addressable advertising and advanced monetization strategies in an increasingly multi-screen landscape.