Mike Bloxham

Bio:

Mike Bloxham has worked in media and tech research and consulting for over 30 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioural research across all media and marketing channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors.

At Magid, Mike works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of video across all platforms; from programming, marketing, advertising and distribution, through strategy, product development and pricing to consumer insights, user experience and more.

He has worked extensively in the streaming space on projects ranging from concept and service development through user experience, satisfaction and more and is Practice Lead for Magid’s Subscriber Science practice which provides ongoing data on services across the streaming ecosystem through its SubScape®️ product and consults on value creation and subscriber acquisition and retention.

Prior to joining Magid, Mike led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.

Mike is a collector of single malt scotch and writes on the subject. And he’s been known to feature on a semi-regular podcast on the subject.