Yannick Ferrero

Bio:

Yannick Ferrero is SVP of Content Distribution at Hasbro Entertainment, where he leads the company's digital monetization and platform distribution strategy across YouTube, AVOD and SVOD. Since joining in 2021, he has scaled Hasbro's YouTube network into one of the largest in the kids & family space, a major audience and revenue engine spanning franchises including Peppa Pig, Transformers, My Little Pony, PJ Masks and Power Rangers, while driving the global launch and optimization of FAST and AVOD channel distribution with a disciplined focus on yield, rights efficiency and platform economics.

Yannick has built a hands-on, data-informed approach, positioning each platform as a distinct channel with its own audience, content logic and commercial model, helping Hasbro evolve from a traditionally IP-led business into a structurally optimized, platform-native operation.

Alongside his role at Hasbro, Yannick is Co-Founder of Lumee, Hasbro's ad sales joint venture with Animaj, designed to address one of the industry's most persistent structural challenges: the monetization of kids' content on YouTube and streaming platforms in a post-COPPA environment. By developing sustainable, compliant ad models at scale, Lumee is helping unlock more viable commercial frameworks for children's content and represents Yannick's broader ambition to fix one of the core challenges of an entire content category.